Sushi City

Logo design for a sushi fast-food chain

A client contacted me to help them to design the logo of a new chain of restaurant they wanted to start.
Sushi City. They wanted to have fast-food / family feeling but with japanese food instead of burgers, sandwiches or pizza.
The client had in mind an happy boy and a sushi city text beside.
I started to sketch some ideas and at first I wanted to do something in japanese design style: a bit kawaii and graphic and simple.
The client wanted to move in a different direction: a more western cartoon designed sign.
So I went back to the drawing table and the result was the boy you see below.
Then the next then was "just" vectorize it and come up with the right color scale.
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